The founder
Hi, I'm Babyjane.
For years the shop was one room in the house. Neighbours came for a trim, then for colour, then for the thing they were too scared to try anywhere else. Nobody called it a brand. They called it going to Ate Jane.
She learned early that honesty is faster than a sales pitch. If your hair cannot take a rebond this month, she says so and loses the booking. That one habit is why the same women keep coming back, through a change of name, a change of address, and a change in almost everything else.
The perfume began as a thought between clients. Everyone left her chair smelling like the salon. She wanted them to leave smelling like themselves, and she wanted it to feel like something worth keeping. So she made it.
Babyjane
Founder · Gwenella Beauty Salon & Illusion Infusion
