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Gwen Ayala
Founder · Marketing Strategist
Spent five years running marketing for other founders' businesses before she decided to build the team she wished she'd had.
Ayala Virtual Assistance · Est. 2021
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It started with one founder and one long night.
In 2021, Gwen Ayala was running marketing for other people's businesses and watching every one of them burn out trying to do it all alone. So she built the team she wished she'd had — a crew that works Manila's night shift so founders like you get their mornings back.
Founded 2021 · Quezon City, PH
What we believe
You shouldn't have to choose
between growing and sleeping.
Every service we run exists to make that line less true. Real strategists and creators working through Manila's night, so your daylight hours go back to the parts of the business only you can do.
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The whole crew, in person.
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Jamz Jamorol
Operations Manager
If a workflow breaks at 2am, he's usually already fixed it by the time anyone else notices.
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Nicolle Bararodin
Content Director
Writes and designs like she's talking to one real customer, never a crowd.
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Myls Flores
Community Manager
Answers your DMs like a friend would — even at 1am, if that's when they come in.
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Janhella Ayala
Graphics Designer
Turns a rough idea into a finished visual before you've even finished describing it.
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Kat Costa
Publishing Head
Keeps every post, page, and send on schedule — nothing goes out late on her watch.
The full roster
Janhella AyalaDesign
Kat CostaPublishing
How we work
Four rules we don't break.
Execution over talk
You don't need another strategy deck. You need the post shipped, the funnel built, the reply sent. We show up with finished work, not homework for you.
You review every morning
Nothing goes live without your yes. Every morning you get a plain rundown of what happened overnight, and you approve, adjust, or veto — always your call.
Real people, real hours
Not an outsourced black box. You know our names and faces, and you can see exactly who's on shift tonight.
Founder to founder
Gwen built AVAS one late night at a time. We talk to you straight, the way we'd want a partner to talk to us.
82%Avg. client revenue lift
119Campaigns launched since 2021
Est. 2021On the night shift, every night
Ready when you are
Come meet the crew for real.
Thirty minutes, founder to founder. We'll show you exactly what goes on the night shift.